Targeting your advertising to your ideal client is effective but studies have shown that using one advertising medium to do it greatly increases your business’s chance of failure. A more successful plan is to use… . . . → Read More: Naples Advertising Tip#3 – Multiple Advertsing Mediums, Exponential Success

You may think that coupons are passé; actually they are a highly effective way to get new customers and reward current customers. Coupons can be in print advertising, or you can offer them on the internet or in text messages. . . . → Read More: Naples Advertising Tip#4 – Use Coupons and Special Offers

When you open up the phonebook does your ad look like everyone else’s? Do you promise quality, value and good service – well who doesn’t? No one advertises cheap products, high prices and bad service even if it’s true. . . . → Read More: Naples Advertising Tip#5 – Define Your Uniqueness

Everyone likes getting in on a deal so people tend to act when you create a sense of urgency in your advertisements. Advertisers and marketing experts have been taking advantage consumers fear of missing out on a deal of for years. Think of the latest sales flyer you have seen from your favorite store. They have a set period for you to take advantage of their deals. Advertisers do this for two reasons. . . . → Read More: Naples Advertising Tip#6 – Create a Sense of Urgency